Charter Attraction | King Island Airport + Tourism Tasmania
King Island is a stunning destination in Bass Strait between Victoria and Tasmania. Untouched natural beauty, world class golf and exceptional produce, including its famous King Island Dairy cheese, give the island a character all its own and make it a natural fit for premium charter travel.
King Island Airport and Tourism Tasmania wanted to grow the island’s charter market by making the opportunity clearer and more compelling for operators.
Town Creative led the research and strategic development of a charter operator platform connecting airport capability with a strong destination proposition.
King Island Airport and Tourism Tasmania wanted to grow the island’s charter market by making the opportunity clearer and more compelling for operators.
Town Creative led the research and strategic development of a charter operator platform connecting airport capability with a strong destination proposition.
Approach
Drawing on our aviation and tourism experience, we researched the charter market and engaged with operators, local airport operators and the community to understand operational requirements, planning processes and client needs. The research revealed two equally important needs: operators wanted ready access to practical airport information, while their clients needed a strong reason to choose King Island. Keys to the Kingdom brought both together through a strategic and creative platform that gave operators confidence in the airport and a compelling destination story to present to clients.
Results
The finished work created a clear and distinctive capability and destination story supporting operator engagement, itinerary planning and future charter attraction. King Island Airport and Tourism Tasmania now have a dedicated business development platform that makes the charter opportunity easier for operators to assess, plan and confidently present to premium clients.
