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event sponsorship management. image of creative examples of splendour in the grass promotional campaign

Ballina Byron Gateway Airport – Splendour in the Grass

Northern Rivers NSW is the regional events capital of Australia. Town have been managing the sponsorship and events partnership with Splendour in the Grass for over 10 years on behalf of Ballina Byron Airport.

We use our extensive sponsorship and events experience to align Ballina Byron Airport with their relevant partner, to get the most out of the partnership and target inbound markets. We produce highly engaging digital content that’s amplified via paid, earned and organic channels.




Ballina Byron Airport & Splendour in the Grass


Our responsibilities also include managing promotions with airline partners and festival promoters. We look after the legal content, development of events, digital social creative content, and airline stakeholder engagement.
Next Project.

Paddock to Plate, Nourish Food Fest – Primex Field Days

Primex is Australia’s Sustainable Farming Expo, held annually in Casino, Northern Rivers NSW. This iconic regional event attracts 25,000 visitors over three days, generating $47 million in sales with 400 exhibitors and 1,600 industry representatives in attendance.

Let's talk.

Coffee or wine? Or a nice sparkling water? Whatever you prefer, we’d love to chat about how we can help you and your team.