Essendon Fields – Airborne Heroes
Putting a human face to our airborne heroes.
Home to the State’s emergency service airwings, client Essendon Fields asked us to develop an outdoor media and digital campaign inviting Victorians to acknowledge the lifesaving work of the airborne heroes working tirelessly for organisations like Air Ambulance and Victoria Police.
With nearly a third of all flights from Essendon Fields Airport undertaken by the state’s emergency services, the campaign aims to highlight the imperative work undertaken by our emergency service airwings during and prior to the recent pandemic.
Home to the State’s emergency service airwings, client Essendon Fields asked us to develop an outdoor media and digital campaign inviting Victorians to acknowledge the lifesaving work of the airborne heroes working tirelessly for organisations like Air Ambulance and Victoria Police.
With nearly a third of all flights from Essendon Fields Airport undertaken by the state’s emergency services, the campaign aims to highlight the imperative work undertaken by our emergency service airwings during and prior to the recent pandemic.
Industry
Aviation
Location
ESSENDON AIRPORT
Approach
Through an outdoor and digital campaign, we celebrated the extraordinary people who are there 24/7 to keep everyone safe and connected. We asked Victorians to say thank you to this special aviation industry in their own way across social media.
We believed it was important to acknowledge each organisation and put a human face to air-based emergency services. Beyond the incredible aircraft, there are incredible people.
The creative campaign ‘Airborne Heroes of Essendon Fields’ ran across digital and print platforms including social media, website, billboard and media.
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