Regional Tourism Campaign | Essendon Fields Airport
Essendon Fields Airport is located just ten minutes from Melbourne’s CBD and was ‘Melbourne’s First Airport’ before Tullamarine took over in the sixties.
The airport is a mixed-use aviation base consisting of corporate jets (the busiest corporate jet base in the country), emergency services and commercial regional passenger services. But the latter had low awareness.
The airport is a mixed-use aviation base consisting of corporate jets (the busiest corporate jet base in the country), emergency services and commercial regional passenger services. But the latter had low awareness.
Industry
Aviation
Location
ESSENDON AIRPORT
Approach
Our marketing challenge was to raise awareness of these passenger services to Flinders Island, King Island, Griffith, Wollongong, Orange and Dubbo.
We created a campaign to turn thing around, featuring large format outdoor sites on the M1 out to Tullamarine Airport, capturing travellers and a high-volume of motorists.
Next Project.
Integrated Tourism Campaign – Northern Rivers NSW
NSW Premier & Cabinet actioned a ‘Northern Rivers Business Recovery Program’ to support the region to rapidly recover from the floods. This campaign funding was to promote that the Northern Rivers was ‘back and open for business’ and to also complement activity undertaken by Destination NSW to attract visitors back to the region.
