National Integrated Campaign | SAE Creative Media Institute
One of the world's leading creative media education providers, SAE Australia came to us to evolve a brand as creative as the work it teaches, from strategy to national launch. SAE shapes the next generation of creators across film, animation, games, music, audio and graphic design.
In a crowded and competitive education market its brand had lost distinctiveness, in a category where most marketing looks the same. From there we shaped the plan: a brand health check and evolution strategy, then a national campaign to relaunch it, with Town Creative leading all project service areas.
In a crowded and competitive education market its brand had lost distinctiveness, in a category where most marketing looks the same. From there we shaped the plan: a brand health check and evolution strategy, then a national campaign to relaunch it, with Town Creative leading all project service areas.
Industry
Education
Approach
We led every stage: research, educator and stakeholder engagement, brand evolution strategy, creative development and production. The thinking was simple. A school for creators had to show up with genuinely creative work, so the campaign itself became the proof of what SAE teaches.
All for Creators asked people to look again at the everyday. A stick of celery, this is not a vegetable. A cat, a burger, a bonsai, each one an invitation to see for yourself with a Bachelor of music, animation or film. It reframed the ordinary the way a creator does, and set a new creative benchmark for the category.
Results
A national launch of 178 pieces of creative across digital, social, out-of-home, radio and streaming, from a fifty-hour shoot over seventeen locations with more than fifty SAE students as talent. All for Creators won Silver for film at the 2022 Brisbane Advertising and Design Awards.
Read more about the campaign via BandT.com.au
Next Project.
Event Activation | Ballina Byron Airport & Bluesfest
Ballina Byron Gateway Airport has been the Official Airport Sponsor of Australia’s largest blues and roots festival – Bluesfest Byron Bay since 2018.
