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Education marketing example for SAE Creative Media Institute out-of-home advertising

All for Creators – SAE Creative Media Institute

Creative Media Institute is one of Australia’s leading creative media education providers, with more than 3,000 students nationwide. It’s the only creative media institute that has campuses nationally and internationally, with over 50 overseas campuses in 20 countries.




Town Creative and SAE Marketing saw the opportunity to re-engineer the creative platform and disrupt the category. Our objective was to elicit the following reaction from our target market: ‘finally we are seeing a creative media institute deliver a truly creative campaign’. We developed SAE’s brand evolution through research, creative, production, and channel strategy. We delivered a national integrated campaign with a launch that included the production of 178 ads.


This bold marketing campaign worked across digital, social and out-of-home. We disrupted by leading with a truly creative campaign that speaks to creators. Town and SAE won the silver award for film campaigns at the BADC 2022 creative awards. Read more about the campaign via

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