National Integrated Campaign | SAE Creative Media Institute
SAE Australia appointed Town Creative to evolve its brand and develop a national campaign that would restore distinctiveness in a crowded education market.
We led every stage: audience research, educator and stakeholder engagement, brand evolution strategy, creative development, production and national launch.
The work became All for Creators, a national platform rolled out across SAE’s nine Australian campuses and seven creative disciplines.
We led every stage: audience research, educator and stakeholder engagement, brand evolution strategy, creative development, production and national launch.
The work became All for Creators, a national platform rolled out across SAE’s nine Australian campuses and seven creative disciplines.
Industry
Education
Approach
Audience research and engagement with educators and stakeholders shaped the brand evolution and campaign platform.
Our thinking was simple: a school for creators needed to show up with genuinely creative work.
All for Creators asked people to look again at the everyday through the eyes of a creator, making the campaign itself proof of what SAE teaches.
Results
A 50-hour shoot across 17 locations involved more than 50 SAE students as talent, alongside faculty and a 25-person production crew.
The national launch delivered 178 pieces of creative across digital, social, out-of-home, radio and streaming. All for Creators won Silver for film at the 2022 Brisbane Advertising and Design Awards.
Read more about the campaign via BandT.com.au
