Airport Marketing Campaign | Virgin Australia 20-Year Anniversary
Virgin Australia’s Ballina to Sydney service reached a major milestone: 20 years of operation and close to two million passengers, becoming Australia’s eighth-busiest intrastate route.
Town Creative has been Ballina Byron Gateway Airport’s marketing partner for 14 years. As part of this ongoing relationship, we created a campaign and event celebrating the history of the route, the airline partnership and the people who had contributed to its success.
Town Creative has been Ballina Byron Gateway Airport’s marketing partner for 14 years. As part of this ongoing relationship, we created a campaign and event celebrating the history of the route, the airline partnership and the people who had contributed to its success.
Approach
We built the campaign around the partnership and people behind the route, including the airport and airline teams, flight crew and passengers.
Town Creative led the project end to end, from the campaign concept and co-branded creative through to content, stakeholder coordination and event delivery, all within Virgin Australia’s brand guidelines.
To connect the celebration with the region, we created a special 20th-anniversary edition of Byron Bay Cookies, already served onboard Virgin Australia flights. The commemorative packs were shared with Virgin Australia’s head office, flight crew and passengers as part of the anniversary celebration.
Results
The anniversary brought together Virgin Australia flight crew, airport and council teams through a coordinated event and campaign.
Town Creative managed media activity across airside and landside locations, resulting in prime-time television news coverage on both Channel 9 and Channel 7.
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