Ballina Byron Airport & Bluesfest 2024
Ballina Byron Gateway Airport has been the Official Airport Sponsor of Australia’s largest blues and roots festival – Bluesfest Byron Bay since 2018.
For the 2024 festival, the airport expanded its involvement with an ‘immersive brand experience” for Bluesfest VIP lounge guests which emulated a real-life airport lounge which was a first for Bluesfest so we developed the ‘blueprint’ of how this works from scratch and unite all partnership activity.
Our activation concept was developed to bring the airports warm, friendly, personal customer experience attributes we are known for to the festival.
This was a 4-month project that included multiple project components with pre-event communications, brand event activation and consumer promotions.
The 2024 campaign resulted in sponsor awareness increase by over 400% outperforming other sponsors with significantly larger investments. The Bluesfest 2024 event for the airport was a huge success and industry first.
For the 2024 festival, the airport expanded its involvement with an ‘immersive brand experience” for Bluesfest VIP lounge guests which emulated a real-life airport lounge which was a first for Bluesfest so we developed the ‘blueprint’ of how this works from scratch and unite all partnership activity.
Our activation concept was developed to bring the airports warm, friendly, personal customer experience attributes we are known for to the festival.
This was a 4-month project that included multiple project components with pre-event communications, brand event activation and consumer promotions.
The 2024 campaign resulted in sponsor awareness increase by over 400% outperforming other sponsors with significantly larger investments. The Bluesfest 2024 event for the airport was a huge success and industry first.
Next Project.
Virgin Australia 20-Year Anniversary
For two decades, Virgin Australia has been a key partner of Ballina Byron Gateway Airport, carrying close to 2 million passengers and establishing the Ballina-Sydney route as the 8th busiest intrastate route in Australia.
