Ballina Byron Gateway Airport – QANTAS
We’ve worked with Qantas on behalf of Ballina Byron Airport for the past four years, putting into practise our combined experience in aviation, tourism, and airline relationship management.
Industry
Aviation
Location
Ballina Byron
Approach
This has enabled us to implement forward business planning to launch first flight events, and national and geo-targeted campaigns to promote the Northern Rivers destination to benefit both the airport and Qantas.
Results
Consumer knowledge of Northern Rivers NSW varies by state. So we also created an experience-driven campaign that promoted ‘fly & drive’ destinations via Qantas media channels and directly targeted frequent flyers.
We told the stories of the destinations and showed a more in-depth and authentic side to the Northern Rivers.
Next Project.
Essendon Fields – Melbourne Regional Destination Campaign
Essendon Fields Airport is located just ten minutes from Melbourne’s CBD and was ‘Melbourne’s First Airport’ before Tullamarine took over in the sixties.
The airport is a mixed-use aviation base consisting of corporate jets (the busiest corporate jet base in the country), emergency services and commercial regional passenger services. But the latter had low awareness.
