Paddock to Plate, Nourish Food Fest – Primex Field Days
Primex is Australia’s Sustainable Farming Expo, held annually in Casino, Northern Rivers NSW. This iconic regional event attracts 25,000 visitors over three days, generating $47 million in sales with 400 exhibitors and 1,600 industry representatives in attendance.
Industry
Events
Approach
As a natural extension to the Primex internal team, our primary responsibility is to create an integrated media campaign to drive interstate visitation. We oversee the production of television and radio advertisements, as well as manage video and photography teams.
Additionally, we have been involved in grant applications which have funded celebrity chef activations featuring Darren Robertson from Three Blue Ducks.
Results
Our events experience means that Primex can leverage our quick turnaround and responsive communication services, including crisis PR management, to effectively address the needs of the event’s community and stakeholders, including Norco, MLA, and Destination NSW.
This has been particularly needed during the challenging times of the pandemic and the Northern Rivers floods in 2022.
Next Project.
Ballina Byron Gateway Airport – QANTAS
We’ve worked with Qantas on behalf of Ballina Byron Airport for the past four years, putting into practise our combined experience in aviation, tourism, and airline relationship management.
